Game Changer: Unveiling The Kim Kardashian Hollywood Game Legacy - Forbes

Want to be a game changer?

Cast your mind back to the year 2014 and the moment Kim Kardashian unleashed her mobile game, Kim Kardashian: Hollywood. How the doubters were fast to label her just another selfie enthusiast. Yet, I've always championed the idea that unexpected partnerships pave the way for colossal success. And lo and behold, the Glu Mobile-crafted game shattered expectations, was downloaded over 145 million times, pocketing Glu Mobile over $200 million in its debut year. Now almost a decade after its debut, the successful game is shutting down.

And, in the ever-shifting world of branding and marketing, I believe the legacy of Kim Kardashian’s Hollywood escapade is a masterclass for brand leaders.

First off, The Kim Kardashian Hollywood game screamed the importance of diving into unexpected opportunities. I've said it once, and I'll say it again—brand leaders need to get up close and personal with unconventional ventures. The Kim Kardashian Hollywood game, with its player-created character guided by Kim Kardashian herself, struck a chord with audiences. Lesson learned? Thinking outside the box and taking risks can be a marketers golden ticket I’m today’s unpredictable environment. In fact, research shows that experimentation can actually be the compass for tackling the toughest marketing puzzles. And, corporations globally, who are more forward-thinking and embrace experimentation, have not only grown but also seen ROI hikes of 20% or more.

Secondly, the unconventional celebrity move—pairing Kim Kardashian with a mobile game—paid off big time. Kim Kardashian was not the most "traditional" choice, but the choice was meaningful and as a result it worked. So, brand leaders, take note: when it comes to celebrity partnerships don't always go for the obvious or most popular celebrity when aligning with influential figures. Through the A-list to the D list out the window, and focus on doing something different and interesting that is going to captivate the imagination of your audience. I believe unconventional can be magnetic. A whopping 77% of consumers prefer brands that align with their values. One of a brand's primary function is to simplify decision-making for its audience. To craft an effective brand strategy, delving into your target audience's mindset is crucial. The initial stride in developing a significant brand is comprehending what holds meaning for your audience.

Thirdly, The Kim Kardashian Hollywood game had a significant lifespan of nearly a decade. What was the secret? I’d say three things: Flexibility, a constant pulse check on audience preferences, and adaptation. So keep an eye on trends, be ready to switch gears, and train yourself to be as flexible as my yoga instructor. EY, the global consulting firm, seems to agree. They predict the era of "The Smart Consumer," obsessed with using personal data for self-improvement. With AI in the mix, this super-smart audience will aim to optimize everything—from eating habits to career strides. Brands, you want to engage future audiences? It’s time to let go of those old-school rules, live in the discomfort zone, and embark on a continuous journey of reinvention.

Interestingly, The Kim Kardashian’s Hollywood game emphasized community engagement, and that’s also a valuable lesson for brand leaders. Audiences are more open than ever before to joining brand-operated online communities, with 73% having a positive view of them. For 4 in 5 consumers, having a sense of "community" is crucial for engaging with a brand. Additionally, 84% believe that a brand's community significantly affects how they feel about the brand. And Kim Kardashian's gratitude towards the game's community underscores the significance of building a strong and engaged user base.

The closure of Kim Kardashian: Hollywood I believe is a punchy reminder for leaders to know when to move on. Despite its initial success, Glu Mobile made the bold decision to sunset the game, acknowledging that it had run its course. Entrepreneurs, this one's for you: ditch the “winners never quit and quitters never win” nonsense. Instead, adapt, be open to new paths, even if it means dropping a once-mighty venture. As we see entrepreneurialism infiltrate every role here is more forgiveness in the marketplace than ever before.

All this to say, The Kim Kardashian: Hollywood legacy is a neon-lit reminder in the branding universe that long-term success thrives on a mash-up of innovation, adaptability, and a tight grip on audience connection. These are the new OGs of long-term success. So, let's ditch the black hats, embrace a fearless vibe, and defy the allure of the obvious. It’s time to crank up the experimentation dial and, in the process, play like it's our first day on the pixelated playground. And if nothing else, this shift-to-play mindset can boost your productivity by a whopping 20%. I’d say it’s game on.

Named Esquire’s Influencer Of The Year, Jeetendr Sehdev is a media personality, international speaker and the author of the New York Times bestselling sensation, The Kim Kardashian Principle: Why Shameless Sells (and How to Do It Right.)

Adblock test (Why?)

https://news.google.com/rss/articles/CBMid2h0dHBzOi8vd3d3LmZvcmJlcy5jb20vc2l0ZXMvamVldGVuZHJzZWhkZXYvMjAyNC8wMS8wOC9nYW1lLWNoYW5nZXItdW52ZWlsaW5nLXRoZS1raW0ta2FyZGFzaGlhbi1ob2xseXdvb2QtZ2FtZS1sZWdhY3kv0gF7aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9qZWV0ZW5kcnNlaGRldi8yMDI0LzAxLzA4L2dhbWUtY2hhbmdlci11bnZlaWxpbmctdGhlLWtpbS1rYXJkYXNoaWFuLWhvbGx5d29vZC1nYW1lLWxlZ2FjeS9hbXAv?oc=5

2024-01-08 11:53:14Z
CBMid2h0dHBzOi8vd3d3LmZvcmJlcy5jb20vc2l0ZXMvamVldGVuZHJzZWhkZXYvMjAyNC8wMS8wOC9nYW1lLWNoYW5nZXItdW52ZWlsaW5nLXRoZS1raW0ta2FyZGFzaGlhbi1ob2xseXdvb2QtZ2FtZS1sZWdhY3kv0gF7aHR0cHM6Ly93d3cuZm9yYmVzLmNvbS9zaXRlcy9qZWV0ZW5kcnNlaGRldi8yMDI0LzAxLzA4L2dhbWUtY2hhbmdlci11bnZlaWxpbmctdGhlLWtpbS1rYXJkYXNoaWFuLWhvbGx5d29vZC1nYW1lLWxlZ2FjeS9hbXAv

Bagikan Berita Ini