Riot Games opens up new audiences on mobile - Illinoisnewstoday.com

When Brandon “Ryze” Beck and Marc “Tryndamere” Merrill founded Riot Games in 2006, players weren’t believed to be more valuable. For the company, players are more than numbers on the seat. They are passionate people who deserve to be treated that way.

Brandon and Marc want Riot Games to become the world’s most player-focused company, one in which gamer needs drive development decisions rather than industry standards. Therefore, for the Riot Games team, creating a game is a better way to be a player. This means creating an entertainment experience centered around games where user time, dedication, and love are valued.

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League of Legends, a multiplayer online battle arena for PC, was launched in 2009. Since then, it has grown from a game to an all-round entertainment IP.

Experience still revolves around one of the most played PC games, the League of Legends PC title, and has maintained its position for many years. League of Legends is also the world’s largest esports and has won the Sports Emmy Awards, comparable to some of the largest traditional sporting events in terms of viewership.

According to Riot Games, League of Legends is also a global community of enthusiastic fans and content creators. Whether it’s art, folklore, music, video or board games, League of Legends fans speak a cross-border language. Based on this global player-based passion, Riot Games offers a variety of ways to interact with your favorite champions and skin fantasies. Legend of Renetera And Teamfight tactics, But also through other media such as music and upcoming television shows, arcane.

Transition to mobile

The Riot Games team sees mobile as the next generation of game consoles. The team creates games that provide players everywhere, regardless of background or situation, with an escape that feels surprised and empowered in ways that would otherwise not be possible. It was clear that Riot Games needed to adopt mobile to deliver this experience to a wide audience.

Within that fan base, many urged the introduction of League of Legends to new platforms, as well as others who said it would never work.

It wasn’t an easy trip. The team wanted to be able to create the same exciting moments of play that they felt native to mobile. They also needed to make League of Legends justice, as they have tens of millions of enthusiastic fans around the world.

Therefore, the goal of League of Legends: Wild Rift was to incorporate the League of Legends into a multi-generational phenomenon that defines the genre and provide its core essence on mobile.

Advances in mobile technology mean that mobile games can provide an experience of fidelity and depth that was only possible on PCs just a few years ago. As mobile technology evolved, Riot Games proactively prototyped the technology until it became aware of it, and its development created something worth naming the League of Legends.

From the prototype, the team confirmed that the core game loop has reached the League of Legends standard. I had a disability, but in the end it was an opportunity. Take, for example, the champion, the lifeline of games and Riot Games IP. The team knew that copying and pasting the champion into the Wild Rift was not enough. This is because most champion abilities and kits do not work well using the touch interface. As a result, the company modernizes how champions play and look while working hard to maintain the essence of each champion so that they are recognized by PC players. did.

as a result, League of Legends: Wild Lift The League of Legends (MOBA) core experience has been seriously rethought for mobile. This is an entry portal to the ecosystem that gamers have built for them. At its core are gameplay, depth and proficiency, and the champions and skins players know and love. But it’s also a new way to explore the League of Legends content creator community and experience League of Legends as esports.

“League of Legends: Wild Rift is the core experience of League of Legends (MOBA) and has been seriously rethought for mobile.”

Launch on Google Play

On mobile, developers need to come up with new ways to interact with players that fit the way they consume information on mobile. Riot Games, for example, doesn’t expect mobile players to go to the forums to share their thoughts.

Player behavior on mobile makes it difficult to launch games of Wild Rift size and complexity. However, the rich publishing tools available on Google Play make it easier to launch. The two tools that have had the greatest impact on Riot Games were pre-registration and closed access testing.

Pre-registration

Riot Games is on Google Play Pre-registration The campaign was a great way to reach players looking for new games. Pre-registered players will be alerted when the game is available. Alternatively, you can choose to install the game automatically at startup. I didn’t have to follow the news sites or forums that were notified at the start of the game. Details will be shared directly on your mobile phone.

At the end of the campaign, Riot Games pre-registered nearly 40 million with very impressive results. This result helped us make important business decisions. For example, you can better plan the infrastructure and server capacity you need to launch by telling your team about potential demand in different regions.

Closed test

An important part of Wildlift development was player testing. Fortunately, Riot Games has now taken advantage of the ability to invite pre-registered users to eliminate the need to set up a process for recruiting testers. It started by running small tests with Brazilian and Philippine players and eventually went to a closed beta in Southeast Asia with millions of players. Being able to get pre-registered users to participate in the test goes through an important development phase without Riot Games being distracted by the question of how to get players involved to help build the game. It meant that I could do it.

Tips for Riot Games PC game developers

League of Legends: Wildlift remains IP loyal, but targets mobile audiences

1. Stay true to your IP

Riot Games sees the move to mobile as a way to deepen players’ love for IP. But it’s a good idea to remember why you made these players fans. What is the essence of the experience that makes up your IP? Why do people play for hundreds of hours or discuss your game with friends late into the night?

In games and their marketing, we want to protect its essence when jumping to mobile. As long as you can maintain the essence of IP, don’t be afraid to rethink your experience to feel mobile-native. This is an opportunity to engage with existing fans and open up IP to brand new viewers.

2. Welcome PC and console players

Riot Games wanted League of Legends: Wildlift to provide a native mobile experience. In other words, it was not possible to provide cross-progression with League of Legends on a PC.

However, the developers wanted to admit that PC players spend a lot of time and love on League of Legends. Therefore, when launching Wild Rift, we had to reward our time with the League of Legends. Therefore, based on the time and money spent on the PC, players will receive a special welcome gift including champions and skins. This is a token of gratitude to the League of Legends veterans who made today’s game.

What’s next?

Looking to the future, Riot Games is excited about the potential of mobile games. As the accessibility of mobile devices and technologies continues to advance at an incredible rate, Riot Games believes that tomorrow’s reality is very important to what people can dream of today.

Mobile means the opportunity to serve games to more people than ever before. This creates new opportunities to learn and push the limits of what is possible. But in the case of Riot Games, we expect players to tell us exactly what those possibilities are.

If you want to hear more from Google, Riot Games, etc .; Stay tuned for the Google For Games Developer Summit, which takes place July 12-13.

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