What Super Bowl fever costs the country and why the game won’t move to Saturday - OCRegister

Super boost

Only time will tell how many people tune in to tomorrow’s Super Bowl, but it will likely be the most-watched event of the year. Today we look at the game’s impact in many ways beyond the NFL.

Massive ratings

Although TV viewership was down a bit for last year’s game, the Super Bowls were the most-watched programs of the past 10 years.

All about the ads

A 2018 poll by Office Pulse found that the biggest winners of the game are the commercials. The survey asked:

“The day after the Super Bowl, I’m most likely to talk about …”Commercials, 40%The actual game, 21%The halftime show, 10%Squares/office pool, 4%

Average price of a 30-second Super Bowl adFrom 2008-2019, in millions

According to Business Insider, Fox is seeking between $2 million and $3 million for the most expensive advertising slots in its pre- and postgame coverage.

Who’s rooting for whom?

It’s probably safe to assume that the most workers not showing up Monday will be in San Francisco and Kansas City, Missouri, the cities of the teams playing. But who else is rooting for the 49ers and Chiefs?

This map created by betting site betonline.ag is based on geotagged Twitter data from last week, tracking the primary fan hashtags for each team, such as #ChiefsKingdom and #GoNiners. More than 75,000 tweets were tracked. The Chiefs have 27 states rooting for them, and the 49ers have 23.

Super Bowl team state rooting interest

You bet

Sportsbooks in Nevada took a record $138.48 million in bets for the 2017 Super Bowl, but that’s just the legal betting. The American Gaming Association, a casino lobbying group, estimated that Americans would bet a grand total of $4.76 billion, including illegal bets and office pools.

Super Saturday?

Is there such a thing as Super Bowl fever? In terms of people calling in sick the day after the game, there is. According to a survey by the Workforce Institute at Kronos Inc., an estimated 17.5 million workers will miss some work time because of the game. So many workers skip work already, nearly two-thirds (64%) of employed U.S. adults actually want paid holidays to be more aligned with popular cultural events that impact their everyday life, rather than with historic or religious events.

A teen in New York has created an online petition to move the Super Bowl from Sunday to Saturday in 2021 and drew more than 50,000 signatures in a week. Don’t expect the game day to change in the near future. NFL commissioner Roger Goodell has stated the game will remain on Sunday for TV ratings issues.

A 2017 study by the Bureau of Labor Statistics tried to put a cost on the absences after the game. About 60.1 percent of Super Bowl viewers are employed.

If all workers who watch the Super Bowl come in just one hour late or spend one hour discussing the game instead of doing work, it could cost employers $1.78 billion.

Tough loss

The Workforce Institute study also found that 9% of employees witnessed or heard about a coworker getting in trouble or being fired for missing work Monday after a Super Bowl, 9% were personally spoken to or given a warning for missing work, and 6% weren’t allowed to use sick time or were docked pay because they were not really sick.

Music boom

Performers in the Super Bowl halftime show get huge exposure and a bump in sales.

That ought to make this year’s performers, Jennifer Lopez and Shakira, happy.

This chart shows the song sales by days leading up to the Super Bowl and days after, according to BuzzAngle Music’s 2018 report.

 

Sources: Workforce Institute, BuzzAngle, Bureau of Labor Statistics, betonline.ag, MarketingCharts.com, Nielsen, Hollywood Reporter, OfficePulse

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https://www.ocregister.com/2020/01/31/what-super-bowl-fever-costs-the-country-and-why-the-game-wont-move-to-saturday/

2020-02-01 07:08:00Z
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